Michael "Marvelous" Heckert — professional bare-knuckle fighter for BKFC (2–1, both wins by KO), founder of two ecommerce brands, and a self-taught builder with 40 public repos. Everything below is built for sponsors, partners, and people who want to work with a finisher.
PDF deck
Professional bare-knuckle boxer for the Bare Knuckle Fighting Championship. 6'0" middleweight who uses reach and speed to overwhelm opponents — both pro wins came by knockout.
OCC Roadhouse, Clearwater, FL · April 2026. Hometown-crowd win in the Tampa Bay area.
Orlando, FL · November 2023. Pro bare-knuckle debut — outclassed a heavy-handed power puncher.
Full bout history, opponent detail, and current media kit are available in the sponsor deck and on request.
Two ecommerce brands I built and run end to end on Shopify — product, design, marketing, fulfillment, and the storefronts themselves.
Premium activewear, gym clothes, and fightwear — from MMA rashguards and fight tees to supplements and boxing-glove jewelry. Built for people who train, by someone who actually fights.
Custom coordinates necklaces, bracelets, and rings — wear the latitude and longitude of the places that matter. Free custom engraving, made in the USA.
My complete training package: five full-body workouts, nutrition guide, macro calculator, and bonus core work — the same fundamentals I use in fight camp.
A partnership with Mike is not just a logo on fight shorts. It is a fighter, founder, and content operator who can turn a fight cycle into measurable creative your team can reuse, report on, and defend internally.
Most athlete sponsorships stop at visibility. This one packages fight-night exposure, creator-style content, and ecommerce fluency into one partner. Mike knows how products sell because he runs the storefronts himself.
Strongest fit is performance, grit, recovery, discipline, and local pride. The brand should want raw credibility more than polished celebrity.
No guesswork. Here's how a partnership runs, what each package includes, and the answers your marketing team will ask for — all before the first email.
Signing-day style content, press pickup, and the countdown begins — your brand is tagged into the story from day one, not bolted on at the end.
Yes — every sponsored post carries clear, compliant disclosure (#ad / paid partnership tools). Your legal team never has to chase me, and your brand never ends up in a screenshot for the wrong reason.
Yes. Sponsored content goes to you for review before it posts. You'll know exactly what's going live, when, and where — with revision rounds built into the agreement.
Usage rights are part of every package — repost, cut, and run the content on your brand channels. Paid-media (whitelisting) rights are available as an add-on.
Title Partners get full category exclusivity for the fight cycle — if you're my energy drink, no other energy drink touches the kit, the content, or the corner.
Replies within 48 hours. Every campaign ends with a recap: reach, engagement, link clicks, and code redemptions, so your team has real numbers to judge the partnership by.
Self-taught, AI-assisted, and shipping. 40 public repositories on GitHub plus two production storefronts that pay real bills.
40 public repos of tools, experiments, and store automations — built fast with AI as the pair programmer.
Full Shopify build: theme customization, collections architecture, reviews integration, email flows, and SEO blog engine.
Personalization-heavy Shopify store: custom engraving options, multi-currency checkout, and a gift-finder experience.
Small tools, storefront experiments, automations, and prototypes shipped in public while learning fast and compounding the reps.
The bigger picture — what's done, what's in motion, and what each one proves.
Bootstrapped a combat sports apparel brand from zero to a full catalog with 84+ verified customer reviews, a fitness program, and fight-night merch drops.
Built a personalized jewelry brand around one idea — wear your favorite places — with free engraving and made-in-USA production.
Packaged my training and nutrition system into a digital product: 5 workouts, macro calculator, and core program.
2–1 with 2 KOs and momentum off a hometown win in Clearwater. Next: staying active, building the highlight reel, and fighting my way into title contention.
Continuing to build ecommerce utilities, sponsor workflows, and creator tools that make the fighting and business sides move faster.
I'm Michael Heckert — 31, fighting and building out of St. Petersburg, Florida.
I started in Kansas, where I became an amateur MMA champion with Blackout FC before turning pro in bare-knuckle boxing with BKFC. Fighting taught me the operating system I run everything on: show up every day, do the unglamorous work, and perform when the lights are on.
That same system built my businesses. I founded King Killers because I wanted fightwear made by someone who actually gets punched for a living, and OurCoordinates because the best gifts carry a story. I run both end to end — product, storefront, marketing, fulfillment.
When AI coding tools showed up, I treated them like a new training partner. Forty public repos later, I build my own tools and automations instead of waiting on anyone. Whether it's a sponsorship, a partnership, or a role — you're getting someone who finishes what he starts, on the canvas and off it.
Fight sponsorships, brand partnerships, ecommerce collaborations, or roles where a relentless builder is an asset. I'll send the media kit and sponsor deck with my first reply.
Socials, with receipts
Fight content, striking technique breakdowns, and behind-the-scenes from camp and the brands. Find me everywhere as @michaelheckert — the brand runs as @kingkillersco. Full media kit with engagement data available on request.